What’s in a name?

A company, Casio Services Ltd (CSL), had been registered with Companies House since June 2016, and after that confirmation by Companies House the directors would no doubt have felt that they could trade with the registered name with no restriction.
Unfortunately, Casio Electronics Co Limited (CECL), a previously registered business disagreed.
CECL were not happy with CSL’s use of the Casio name and applied to the courts to request CSL to change its name. CSL did not contest the application and have been required to do just that, change their company name.
This case is a salutary reminder that registration of a company name at Companies House does not give you exclusive rights to ongoing use of that name if a company previously registered feels that your name is like its own and would allow you to pass off your businesses as associated with it in some way.